Chad Jenkins on Why Everything Is Collaboration

[00:00:00] Mary: Hello, beautiful people. Thanks for tuning in. This week's conversation is with a friend of mine who always disrupts my way of thinking, expands my horizons. I don't know, half the time I don't understand what he's saying until I realize that he's just dropped a big insight bomb into my life. So I love these types of conversations.

[00:00:20] Mary: And I hope you do too. Chad Jenkins is the founder of CoLab by Seed Spark. He is a serial entrepreneur. He is built many companies, and now he's turned his focus into why build companies when you can just collaborate. And so he's built a business model, almost a, an entire new economy around this idea of collaborating, combining strengths, combining gifts, um.

[00:00:44] Mary: To create a better world ultimately and create value in the world. So hope you enjoy this conversation with Chad as much as I did.

[00:01:23] Mary: Okay. Chad, thank you for being on the podcast with me today. I'd like to start with knowing someone that you admire.

[00:01:31] Mary: I've never asked you this.

[00:01:34] Chad: Hmm. I've always, someone to admire. First and foremost, thanks for the opportunity to be on the podcast today. Uh, so good to see you. And as far as who I admire, wow, there's a host, quite a few. Uh mm-hmm. I will tell you the. It's interesting. I was 19, I believe. I was in the horse trailer business and I found myself in Elkhart, Indiana, and there's this older gentleman that walked out.

[00:01:59] Chad: I was at a horse trailer sales conference. What the hell is a 19-year-old doing there? Thank goodness. I didn't really realize what, what was going on. I would've asked that question, and turns out I'd sold as many horse trailers as anybody else, so I should have been there, but I did not look like everyone else.

[00:02:14] Chad: This old gentleman came out on the stage. He said a lot of words, but I don't remember very many. But I do remember one particular thing that he said, the only thing that matters is how someone sees their future and how you can help him with that future. It turns out that gentleman's name was Zig Ziglar.

[00:02:33] Chad: I had no idea. Oh, I mean, it's a sales conference, you know, a bunch of horse trailer guys. Yeah. Uh, so I had no idea. I was very, very young, no clue who he was for years and years, even after that, and I've, I've taken that particular quote and. I've massaged it to be the only thing that matters is that vision that someone has for the future and how you can help 'em with that vision.

[00:02:54] Chad: And we can get into that a little bit later. But Ziglar, uh, fun fact, um, ed, I was at a Dallas game with some folks. Ed. Ed, was it Edwin Pagan? What's his name? No, there's a gentleman from Toronto who's really big on YouTube.

[00:03:10] Mary: Okay.

[00:03:11] Chad: And

[00:03:11] Chad: he's done a bunch of stuff and recorded, uh, Dwayne Dyer and probably Neville Goddard and his, so he was in Dallas to get the entire library of Zig Ziglar and put it on YouTube.

[00:03:25] Mary: Oh, no way. So it exists on YouTube Now

[00:03:26] Speaker 3: Evan Carmichael. it's, yeah, it's Carmichael.

[00:03:28] Chad: Oh, yeah,

[00:03:28] Mary: yeah, yeah. Okay. Yeah, yeah, yeah. Okay.

[00:03:30] Chad: Yeah, Evan and I, and I, I'm so, I'm so sorry for not remembering his name. That's, but Evan, myself and a couple other guys were at the Dallas game, this is probably year or so ago.

[00:03:38] Chad: And sure enough that is after the game. The next day he was meeting with the family 'cause he had exclusive rights. To go and put Zig stuff on YouTube. Fun fact.

[00:03:48] Mary: Zig Ziglar. So, question follow up. Yeah. You met Zig Ziglar, didn't know who he was. Like you actually were talking to him. He's just like, Hey, I'm gonna just share some thoughts with you.

[00:03:57] Mary: And that turned out to be one of those. 'cause I would, I, now that I know you a little bit, that that is Yeah. 100% a way that you go about in the world.

[00:04:06] Chad: Absolutely. Vision is the catalyst. I had no idea. And obviously, but I think both of us subscribed to the same methodology. There are no coincidences. We are the ones who have limited vision and can't really see how

[00:04:19] Mary: mm-hmm.

[00:04:20] Chad: This, whatever this is, fill in the blank. Any occurrence is part of a much bigger outcome and we just can't see that far.

[00:04:27] Mary: But we can't, in fact, probably we are the reason we're like the barrier that doesn't see things. Mm-hmm. Like, so our consciousness, what we choose to focus on, either opens us up to new opportunity or limits opportunity.

[00:04:40] Chad: True.

[00:04:41] Mary: Right?

[00:04:41] Chad: Yes.

[00:04:41] Chad: That's exactly right.

[00:04:42] Mary: So I'm a

[00:04:42] Mary: big Zig Ziglar fan too, so I just need to share my, I've never met him.

[00:04:46] Chad: Wow. Okay.

[00:04:47] Mary: But one

[00:04:47] Mary: of my favorite quotes of all time, and I'm a word nerd, is

[00:04:50] Chad: mm-hmm.

[00:04:51] Mary: Don't be a wandering generality. Be a meaningful specific, and when I think about in the world of connecting with others and wanting to offer value and all that.

[00:05:03] Mary: Most people, and most organizations generalize. They simplify and then over generalize.

[00:05:09] Chad: Yes.

[00:05:09] Mary: They do what they do. being meaningful and specific. Like, to me, I'm like, that is just brilliant. So

[00:05:15] Chad: yes. Anyway, it is absolutely brilliant. Yeah. The, the understanding, and we were all said, we're told this as children.

[00:05:21] Chad: I assume our parents did. If not, I'm sorry for your, for your parents that you were made special. You are unique, unique, Mary, you can do anything. What they failed to tell you and what a lot of folks haven't figured out is how. Oh, how can you activate your unique, your uniqueness? So the, the quote that you just shared, of course from Zig makes complete sense to me because that, I often say now the only thing in life you can do is give what you've been given.

[00:05:50] Chad: So as a kid, I was certainly admired for being a go-getter as it was coined. And I assume everybody that's listening to this would find that quite favorable. Mm-hmm. And of course, as a kid, I, I certainly began to,

[00:06:00] Mary: yeah.

[00:06:01] Chad: And it took me a while to figure out that I wasn't going to be a getter. I was showing up all the time to be a giver.

[00:06:10] Chad: I've never really been like the rest of my contemporaries and most of the businesses that I'd started, I was always 20 or 30 years younger than the rest of the folks in the room. Not quite the same anymore as I began to get a little bit older, but be with no education, no real background. And when you start creating companies at the age that I did.

[00:06:30] Chad: You don't, there's not a concept of you've worked somewhere for 10 years and you've figured out a better mousetrap. And I'm not gonna take a leap of faith. Mm-hmm. I just started with the leap of faith. Uh, so

[00:06:40] Mary: Right.

[00:06:41] Chad: It is very helpful for me to now have words to understand what I would sometimes reference as the secret.

[00:06:48] Chad: Right. The only thing you can do in life is give what you've been given. So stop trying to be someone else. Stop trying to look like whoever the star salesperson is, or the star engineer on the software dev team. Mm-hmm. No, no. You're missing the point. Yeah. Uh, remember, this is all intentionally designed, much, much smarter than we are.

[00:07:06] Chad: And just like mom and dad told you, you are truly unique, just be

[00:07:10] Mary: mm-hmm.

[00:07:11] Chad: As it turns out, it's in the title, it's on your business card. You're a human being. You're not a human doing.

[00:07:17] Mary: Yeah. I love this all so much. And I, it's funny 'cause there's, there has been backlash around that whole idea of you are special, you are unique.

[00:07:25] Mary: Like I totally had those parents, by the way, unconditional love. Mm-hmm. You are amazing. Of course there people are gonna love you, you're gonna do great things. Yes. It sort of lacks and you sort of how and meet or you know, substance under the surface. Mm-hmm. But there's like a pushback on that, that, you know, we're all just normal people and nobody stands out and nobody's special.

[00:07:43] Mary: Which I totally disagree with because

[00:07:46] Chad: a hundred percent,

[00:07:46] Mary: 8 billion of us or so on the planet, and there's no one of us that is the same as the other born into different circumstances be. Yeah. Mm-hmm. You can't be like, we literally are, we are, you know, different. Just, just mm-hmm. You know, by nature of thank goodness, the science and all of that, and then you add experience to it and all of that.

[00:08:04] Mary: So, um, oh, that's a good one. Zig Ziglar and the giving, not the taking. So the.

[00:08:10] Chad: Yeah,

[00:08:10] Mary: everybody, listeners, I have Chad Jenkins with me on the podcast today. He is the founder of the CoLab by Seeds Spark, also a serial entrepreneur, I would say a major connector of people, but also a vision, a vision to outcomes.

[00:08:29] Mary: Mm-hmm. Like, I would, I would, I don't know, would, does, does being a connector resonate with you?

[00:08:33] Chad: Hmm. So the, the best way I'm absolutely addicted to value creation, no doubt about it. Uh, I've been certainly my, so my uniqueness is the ability to kind of fast forward the movie and rewind it. And you may say, what movie?

[00:08:47] Chad: And the answer is yes. So I'm naturally curious to what makes you you today where you see that you're going, remember that quote thing that matters? And I did massage it to be the vision someone has for their future. How you can help 'em with that vision. And I think the second part is very interesting because a lot of folks will take that in context.

[00:09:09] Chad: This is written, but there's two parts to that. The first thing is you may have a very awesome vision for the future. Mm-hmm. And I may have some kind of capabilities or abilities Yeah. Or relationships or maybe vision as you mentioned, and I can help you with that. And then sometimes it's the vision you have that needs help.

[00:09:29] Chad: So there's two parts to it. Um, so yeah, being able to do that, uh, see potential outcomes and then go figure out the connections that create the outcome. I've been doing since I was about eight years old. Yeah. I didn't know it at the time, but, uh, I thought everybody else could do the same thing. It turns out not quite the same.

[00:09:49] Mary: No, not at all. So let's talk about that. Let's go back in time. Do you wanna tell people a little bit about you? Just a little bit. Background? Um

[00:09:58] Chad: hmm. Background. Okay. I grew up on a farm. Yeah, way out in South Carolina. And for folks that know me now, they would not believe that I used to trade horses as a kid, as one of the first businesses I started.

[00:10:11] Chad: Yeah. Is the way that I figured out how to create value in the world, and then rodeoed all around the world in high school. Couple of times, national champion, quite a few times, state champion. And then I had started a bunch of companies in high school. I was running about three of them right outta high school.

[00:10:32] Chad: I was at the National Finals for Rodeo. And my father called, asked me did I wanna buy this little business from someone I sold a polling to. I did that and I just continued to find ways even in that particular business. 'cause I, I was not a, uh, Western clothes type person. And this, the store that I ended up buying had Western clothes on one side, which I didn't really like.

[00:10:56] Chad: And even though I of course had that somewhat background, and then it had all this feed type products on the other side. And after returning, I just, I focus on like little disturbances in the force. So, and, and that's meant to be a little bit funny. And I, I'm not a Star Wars or Star Trek person, obviously you can tell, I don't know what I'm talking about, but it's patterns.

[00:11:17] Chad: So pattern recognition. Because I, I often say, if you're ready to create the future, combine the past. There's one key magical word there, and it's combine and it's, I, I reference it just a little bit. You mentioned earlier our uniqueness and we talked about that, and it's, it's true. There's, that is your secret sauce, by the way, leveraging your experience, all of them.

[00:11:41] Mary: Mm-hmm.

[00:11:43] Chad: And combining it. So every day that you're given, you're gonna collect one of four things, and most likely you're gonna collect all four in the same day. And one of those things that you might collect is relationships. The next one is awarenesses, and the next one is knowledge. You may have finished a course or read a book, and the last one, you might have spent the weekend in California and you might have collected an experience.

[00:12:10] Mary: Mm-hmm.

[00:12:11] Chad: And so when I research, now I'm fortunate. Um. So I'll get back to the story and I'm gonna return to this.

[00:12:18] Mary: Yeah.

[00:12:18] Chad: A lot of different businesses. Um, it took me about 50 something businesses and elevating to maybe 40, mid, early forties. And I figured out, hold up. I think I'm, I'm recognizing a pattern here.

[00:12:32] Chad: I never had an affinity for the business at all. I was absolutely addicted to value creation. I would recognize the friction disturbance in the force, see the emergent, combining what exists already, and then I'd validate how many people would probably pay for this.

[00:12:48] Mary: Mm-hmm.

[00:12:49] Chad: Turn it into a business over and over and over and over and over.

[00:12:52] Chad: But I don't do that anymore. So no more new businesses. Truly. And I've been that way for about three years now. I don't think I've created anything in three years. Um, I've created six over 600 collaborations.

[00:13:03] Chad: Right.

[00:13:04] Chad: Which is taking two things that already exist, combining them together, there's a magical word again.

[00:13:10] Mary: Mm-hmm.

[00:13:10] Chad: And

[00:13:10] Chad: creating

[00:13:10] Chad: an outcome. So when, and now I'm gonna return back to the story on a daily basis, I'm introduced to anywhere from 10 to 14 new entrepreneurs quickly understanding what makes them unique, what are their relationships, awareness, knowledge, and experience that they possess. And then combining them with, here's the second part of unlimited value creation.

[00:13:35] Chad: You simply combine it with who you know, what you know, or where, you know. So what I used to get pla um, chastised for is like, how many companies and are you ever gonna stop? And, and it wasn't about the companies at all. I was doing the same exact thing. I just did it 50 something times in a row. Mm-hmm.

[00:13:55] Chad: And I said, Hmm. As I began to get a little older and more mature and started seeing a pattern, I was like, well, why don't I just, why don't I just make that the business? 'cause it gives me more energy than it takes, and I can do that until I am not here off anymore. So I started doing that.

[00:14:12] Mary: I love this so much and I know a little bit about your journey, uh, and I wanna dig into that and I think mm-hmm.

[00:14:18] Mary: But, but before we go there, I have like a hundred questions. I wanna go back in time to, I don't know, how old were you when you sold this? You, you said you were trading horses?

[00:14:27] Mary: Yeah. That was really

[00:14:28] Mary: early course. That was like pre-high school, right?

[00:14:30] Chad: Oh, gotcha. Yeah. Yeah. So I could ride horses before I could walk.

[00:14:34] Chad: Mm-hmm. And somewhere around eight years old, I remember exactly where I was and, and almost, I wish I had the date and I'm so date specific because I used it for anchoring and I guess I was just a little too young. I do remember how I was, I was putting up barbed wire fence and I just finished digging a manual post hole.

[00:14:54] Chad: Now, if anybody knows what that is, it's not very fun. Probably

[00:14:57] Mary: how deep you have to go for.

[00:14:59] Mary: Oh, for,

[00:14:59] Chad: it depends on the fence, of course. But a lot of times in, out in the country, like you don't buy fence posts, you. If you cut them down. Yeah. And they're cedar trees, like small to mid-sized cedar trees. So this thing's gonna be about six feet probably.

[00:15:13] Chad: You're gonna drop two in the ground, maybe use concrete, maybe you don't, and you go from there.

[00:15:18] Mary: Mm. That sounds like a fun job

[00:15:20] Chad: Not fun. Not manually. It is not fun. Yeah. And the barb wire of course just tears your hands all to pieces. And I thought, how in the H-E-L-L-L am I ever gonna get outta here?

[00:15:31] Mary: Right, right.

[00:15:32] Chad: I don't know anything around that time. You're probably, you know, at school my dad makes more than yours. Your dad makes more than my, you're starting to pick up on that. So we were beginning to figure out money. What's money? Yeah. And, and things and the different degrees of things. I wanted the nice things that it turned out from a very early age and they didn't, you couldn't even buy them the nice things where I grew up, it was so far out.

[00:15:53] Chad: Yeah. And I was 10 miles outside of town in, in a certain enough country. And then it hit me. I felt I'll never get outta here. And I, and truly at that time, I think I probably watched something on TV on the three stations that we had. Mm-hmm. Hopefully, God, they weren't black and white. And I remember,

[00:16:11] Mary: you're not that old.

[00:16:12] Chad: I know, I know. I'm just a little bit of joke. Um, I felt like I should been born in the middle of Manhattan and I didn't feel like I had anything that would help me get the heck out of here. And then it, for some reason it hit me and I was like, hold up. If I just take everything that I see and combine it, I can create something from it.

[00:16:35] Chad: So first business, first way that I figured out to make ways to make money. I did used to go to horse sales sometimes three times a week. So most. Third graders are in the bed and 11 o'clock I'm coming back from some horse sale an hour away and it's not early. And

[00:16:51] Chad: sometimes I get back.

[00:16:52] Mary: And did your parents, they must have supported this, eh, like your mom and dad taking No, no.

[00:16:55] Mary: Dad there. No, my dad. Yeah. Yeah. Yeah.

[00:16:56] Mary: That's pretty cool. No, my dad

[00:16:57] Chad: very much into horses. It, it has always been. And so of course having a son that could ride pretty well, that made it easier to just further explore. Mm-hmm. So we would be at these horse sales and we traded horses and I made them ride better, of course, when I was at home.

[00:17:12] Chad: But I figured out at all these horse sales, because I was very small as a kid, that if a little kid was riding any of these horses mm-hmm.

[00:17:21] Chad: Everybody

[00:17:21] Chad: in the stands thought that they could ride the horse too.

[00:17:24] Mary: Even though you were like a pro.

[00:17:26] Chad: Yeah. Not a hundred percent true. Like, it's probably not a good idea actually.

[00:17:29] Chad: But then it was real easy for me to see if I'm riding the horse, the horse likely brings more money. Right. So I could charge 10 to $20 to ride your horse. Through the sale barn. And some of those guys trade, like they'll bring 10 or 12 horses.

[00:17:43] Chad: Mm-hmm.

[00:17:43] Chad: So they want me to ride those horses.

[00:17:45] Chad: Mm-hmm. Because they think

[00:17:46] Chad: anybody can ride it.

[00:17:47] Chad: So I was making, you know, two to 300 bucks and 8, 9, 10 years old per week.

[00:17:52] Mary: That's amazing.

[00:17:53] Chad: And I took that and

[00:17:53] Chad: bought my first piece of real estate and at 11 and then

[00:17:57] Mary: you

[00:17:57] Mary: bought real estate at 11. Pause. Hold the phone. Most people don't do that.

[00:18:01] Chad: Yeah. It was way out in the country. It's way down. I don't even understand how in the heck I ever sold this, because it's way out in the country and it was down a dirt road.

[00:18:09] Chad: It wasn't even paid. And sure enough, there was a guy, you know, a, a friend of my father's was selling this dirt and they all had these little pieces of paper that would show what you dirt you could buy. And I ended up buying Lot 11.

[00:18:22] Mary: Now why did you want lot 11?

[00:18:24] Chad: I was 11, of course. Does that make sense? I mean, I'm eight, I'm 11 years old.

[00:18:29] Chad: Like not a whole lot of thought process to it.

[00:18:32] Mary: This is, this is adorable.

[00:18:33] Chad: But I was,

[00:18:33] Chad: I was learning. Yeah. It was a learning. And it turns out somebody wanted that more than I did for double in 12 months.

[00:18:40] Mary: No way. Actually, did they do with WA 11? What happened with 11?

[00:18:44] Chad: They, they bought a, they built a house on it.

[00:18:46] Chad: Like they, I guess they enjoyed the country. Uh, so I took that cash and started my actual first company and uh, yeah, here we are. Okay. Bunch of companies after that.

[00:18:56] Mary: So,

[00:18:57] Chad: same exact

[00:18:57] Chad: thing I was doing back then. It's the same exact thing I did on all the calls today with entrepreneurs, right? All over this planet, right?

[00:19:04] Chad: You just take what exists and you combine it, and that's the magic.

[00:19:08] Mary: That's so cool. I mean, there's also the motivation, like for instance, you described, I don't belong here. I should have been, I should have been born at the Four Seasons in New York or the Ritz Carlton right across from mm-hmm. Central Park or whatever, which totally jives for me the way that I know you now.

[00:19:23] Mary: So it makes me think of that show or the Oculus.

[00:19:24] Chad: There's nice four seasons there.

[00:19:26] Mary: Right? There you go. Right? Yeah. Um, it makes me think of that show Quantum Leap. Do you remember that show with Scott Bakia way, way, way back. Okay. I don't, don't, well, he would bet he would be transported to different places, like in different times.

[00:19:39] Mary: It's like, he was like a time traveler and he would go, like, find himself in these crazy situations. But it was like if you were born in the middle of the country and you didn't like mm-hmm. Cowboy boots and hats and all of that stuff. Yeah. It was like, why did, why did I land here?

[00:19:51] Chad: So wild. Yeah.

[00:19:52] Chad: So wild. Oh, I wouldn't take anything for it.

[00:19:54] Chad: Right. So when I was at the, on the farm, it was me. Horses. 'cause eventually I began to train horses for people and they would send them to the farm. So it's me and your horse and trees and pasture and creeks.

[00:20:10] Chad: Nothing else.

[00:20:11] Chad: So where was I? Wow. In my head.

[00:20:14] Mary: In your head.

[00:20:14] Chad: I was so frustrated. I wanted to be there when really being here specifically here is where all the magic was happening.

[00:20:22] Chad: I ran so many scenarios of how I could create value and I've just continued doing it. Now I have bigger things that I play with. But yeah, same thing.

[00:20:30] Mary: Do you know where that came from? Can you, was it like literally you're just born into you? Or do you have like, like I can get a bit of a sense of, because there was nothing else, like all the creativity and the problem.

[00:20:43] Mary: Like you had to make it up and to make it up. Yes. You had to create, take what was was there and turn it into something else.

[00:20:51] Chad: Yeah. It's all,

[00:20:51] Mary: yeah, indeed.

[00:20:52] Chad: And it's all right there in front of you. It's anyone who listens to this, you have the same exact capability. Every, every resource on this planet is yours to combine that.

[00:21:05] Chad: And I can, I've said it a couple times. The magic word is combined.

[00:21:08] Chad: It's combined

[00:21:09] Chad: every day. Just like me. You're gonna take a breath tomorrow, hopefully.

[00:21:13] Mary: Yeah.

[00:21:13] Chad: And as you move throughout your day, you're gonna collect relationships, awareness, knowledge, and experience. And every time you do, I politely encourage you to combine it.

[00:21:22] Chad: Like combine it with what you,

[00:21:25] Mary: mm-hmm.

[00:21:25] Chad: What

[00:21:26] Chad: you know, who you know, and also where you know.

[00:21:30] Mary: Mm-hmm.

[00:21:30] Chad: And every

[00:21:31] Chad: time you do that, you will create value. So, uh, a good friend of both of ours, Dean Jackson.

[00:21:38] Chad: Mm-hmm. And

[00:21:38] Chad: his eight profit activator. His, the breakthrough DNA is his book and he talks about his eight profit activators.

[00:21:45] Chad: I would strongly, as it suggest everybody go read it at least two or three times. 'cause he's, he's the world, he's one of the world's biggest simplifiers and you do have to read it a couple times to get the true wisdom. But in, in Dean's book, he says, if you really think about it, because he's known as the Marketing Buddha, you always wanna show up to the receiving dot, not the procurement office.

[00:22:05] Chad: Now the procurement office and some people that might not register, but I'll make it a little easier. Do you want to go open your door for the tax collector or the Amazon guy? You wanna be the Amazon guy, especially if you get money by somebody opening your door.

[00:22:21] Mary: Mm-hmm.

[00:22:22] Chad: So I just gave you the formula and then I'll say it again.

[00:22:25] Chad: Collect, which just be. Combine, that's your activity. Create is just the emergent that happens. Yeah. Like you only have to do one thing and that isn't magical word, which is combine.

[00:22:36] Mary: Yeah.

[00:22:36] Chad: And

[00:22:36] Chad: then you also can be the Amazon guy every time and people start wanting to open up the door. My girls are a little slower now, I noticed.

[00:22:43] Chad: Like I'll get home and they'll be four, five packages out there. Yeah. I'm like,

[00:22:46] Mary: because nobody, they know they're there.

[00:22:48] Mary: There's no, they know they're there,

[00:22:49] Chad: but there's no, it doesn't last overnight. They will go get those packages.

[00:22:53] Mary: Yeah. Okay. So I love this. And the way that you think is maybe counter to what sort of exists in the world today.

[00:23:06] Mary: So like, if I were to use mm-hmm. An example, like, okay, you grew up as an entrepreneur, you mm-hmm. And I know that you're combining, you're, you're committed to and obsessed with adding value and you figured out ways to do that. Yes. And what was cool about it is at eight years old, you have nothing. It's not like you have.

[00:23:23] Mary: A building, a manufacturing facility and whatever, right? Like, you literally have to combine resources 'cause you have nothing. It's like I have to combine that. I'm really good at riding horses and these people wanna market their horses and I'm going to bring those two things together and I've created value for them and I'm gonna capture that value.

[00:23:38] Mary: Like, so you just naturally did that. In the world that we live in, when you start a business, and I started this business like five years ago. Mm-hmm. There's this like, I've gotta go create value. Like I absolutely. You know, and, and for me, I guess maybe it's a bit different because I was, you know, middle aged when I started, I had had a big mm-hmm.

[00:23:54] Mary: Like a career where I was successful. So I kind of knew what I was good at. And the reason I started this business was because I want to do what I'm good at and love doing and work with the people I wanna work with. Absolutely. But there is this inclination that I've gotta go build the business and I need to go acquire resources, whether it's infrastructure, technology, people.

[00:24:14] Mary: Yeah. And I need to have them all in one place and then I need to pay them a paycheck and then I own that. Value that we create and all of that. Like, it's like it's of mind, mind. And then as we make money, it goes into paying our people and into profits and all of that. So that's kind of like the traditional business model.

[00:24:33] Mary: In fact, in my business of communications, marketing, et cetera, there's also competition. It's like I'm looking over at those people who run other agencies and I'm like, what do they do? I don't want them to know my secret sauce. I wanna like, you know, sort of hoard the things I know, which are, um, because if other people have it, then it won't be unique to me and people won't pay me for doing it.

[00:24:53] Mary: So there's like this whole kind of mindset around traditionally building a business. And when you talk about this idea of combining, like I have gifts that, you know, God giving gifts or whatever you wanna call it, the universe bestowed on me gifts. Absolutely. Have G gifts. Mm-hmm. And if we combine those gifts, we don't need to make a company, we need to create a collaboration where though we combine those gifts and add value to of people great magic.

[00:25:23] Mary: And then we capture that value together. But it doesn't need to be

[00:25:26] Chad: Yeah. We split the outcome,

[00:25:26] Mary: the traditional, Right. Right. And that part is, I think so simple in your mind and you mm-hmm. Do this repeatedly. And you, you know, you talked about when I said you're a connector, you're like, yes. But it's that I have a vision I can see

[00:25:44] Chad: mm-hmm.

[00:25:44] Mary: Where people's gifts and what's possible. Yes. And then I can connect them to. Other resources, people. Yeah.

[00:25:52] Chad: By default I see the emergent.

[00:25:54] Mary: Right. You know,

[00:25:54] Chad: so there was a commercial problem when we were younger. It's two different types. I can, I can just sort of see this commercial, I have no idea what type of toothpaste it was, but there were two colors when you squeezed it that came out the top together.

[00:26:07] Mary: Yes,

[00:26:09] Chad: it, it's not any more complicated than that. Now, tomorrow, no matter if everybody says, you know what? That's right. They're gonna wake up tomorrow. They're gonna go to their businesses and they're gonna begin to make them more complicated.

[00:26:20] Chad: And

[00:26:20] Chad: also ultimately, in your business, yourself, your people, everything is made unique.

[00:26:26] Chad: When you combine it together, you create something that didn't exist before. A lot of times people will pay you for that. And if you would consider doing more combining. With potentially even your competitors. I know that's a little hard for some of us to hear. Mm-hmm. You're going to make it easy for people to do business with you because you're creating more value.

[00:26:47] Chad: You're showing up as the Amazon guy every time you show up at even your existing clients.

[00:26:52] Mary: Right? Right. Yeah. So, um, what's interesting about this too is just as a business owner, I'm not good at a lot of things. Really good at some things. Like I, and I love doing them and I can do them all day long and I gives me energy and all of that, the inclination to say, I've gotta do, if I do A and B really well, but C through Z or Zed or whatever you wanna call it, not well, for me to go and try CR to create all of that makes not a lot of sense.

[00:27:21] Chad: It's a, a long

[00:27:22] Chad: road.

[00:27:23] Mary: It's a long and a headache. Like if you,

[00:27:25] Chad: I used to

[00:27:25] Chad: do that crap. Yeah. Right. They don't do it anymore because you could go learn. I mean, I've learned a lot.

[00:27:31] Mary: Mm-hmm.

[00:27:31] Chad: Inventory, point of sale systems, service companies, big equipment that you have to have, construction, different margin, just all kinds of stuff.

[00:27:40] Chad: Land banking, I could keep going. Real estate investment funds, like over just all these different companies. All value creation at the end of the day. And I have learned a whole lot and I don't discount the value that it does 'cause it empowers me to, I can pretty much evaluate any company really quickly and find ways new and unique ways.

[00:27:59] Chad: Yeah. To combine what they already have and create new value and separate them from their competition. But the, the art of doing that was actually always what I had the ability to do, but I never turned it into the business.

[00:28:12] Mary: Right.

[00:28:13] Chad: So you'll, you'll often hear me say the way you do what you do is the secret sauce, but your invoices look just like the competition down the road.

[00:28:21] Chad: But that's not why people buy from you. Why are you trying to sell that? Right, because I don't even know who you are 'cause you look like everybody else. But if I do do business with you, it's 'cause I felt something and it's actually, I felt the way you do what you do transfer and I interpreted it from an energy.

[00:28:37] Chad: It was like, I just really like Mary. Hmm. It's a lot deeper than that. And I'm, and I do like Mary, of course we've known each other for a minute. That's a true statement. That's not the secret sauce. The secret sauce is the way you do what you do. So when people ask you, the next time someone asks you, what do you do?

[00:28:53] Chad: Oh, I, I own a marketing agency. I'm a litigation attorney. I'm an orthopedic surgeon. No, no, no, no. You might consider I create value by, and currently I do it in this particular way. Mm-hmm. You might because they'll understand what a litigation attorney is.

[00:29:10] Mary: Right.

[00:29:10] Chad: But

[00:29:10] Chad: what intrigues them is the way you do what you do, which is the secret sauce that you would consider naming that.

[00:29:17] Mary: Mm-hmm.

[00:29:18] Chad: It's really hard. For me to interpret you as a commodity when I've got three proposals, but yours doesn't look like anybody else's. Mm-hmm. Your pricing doesn't either. I want to know more.

[00:29:31] Mary: Mm-hmm.

[00:29:32] Chad: And

[00:29:32] Chad: at the end of the day, if they're buying a commodity, let 'em do deal business with somebody else.

[00:29:35] Mary: Right. If they don't get that, if they don't appreciate that difference, no big deal, and they're just looking for the lowest price, no big deal of toilet paper or whatever. Right? Correct.

[00:29:43] Chad: Yeah. Yeah. And if you take it one step further, which is the world in which I live mm-hmm. Create as a collaboration.

[00:29:49] Chad: 'cause at the end of the day, it's gonna be a collaboration anyway. It's just, are you gonna get paid what they currently interpret market rate is, or if you're really worth your salt, wouldn't you put a little skin in the game to participate in the outcome? So instead of making 35% gross margin in your industry, which is what they told you at the last association

[00:30:09] Mary: mm-hmm.

[00:30:09] Chad: You

[00:30:09] Chad: make 70. Oh. And if by a fact, and if I make 70, not 35, well, how many clients do I need to keep up with my contemporaries half. Would be the answer. So wildly different way to approach it.

[00:30:24] Mary: Totally. I love it. Sign me up, obviously.

[00:30:28] Chad: Yeah. I'll do, I'll take double for half. Yeah, let's do that. Absolutely.

[00:30:32] Mary: Who wouldn't want that?

[00:30:33] Mary: Mm-hmm. Um, I think this site, this whole notion would resonate with a lot of people. And a, it's just a, uh, bit of a mind bender to get there from, you know, where we are in our mm-hmm. Conventional society of competition. Scarcity,

[00:30:47] Chad: we've all been

[00:30:47] Chad: trained to compete. You're exactly right.

[00:30:50] Mary: Yeah.

[00:30:50] Chad: Yes. Yeah. Yes.

[00:30:51] Mary: And if, if I win, someone has to lose instead of, and, and like that just goes so against my own DNA, my own makeup, my own sort of way of being.

[00:31:02] Mary: And maybe it goes against all of ours, but we do it anyway because we're in this environment where we feel like we have to. But for me, it's like I would much rather be like, Hey world, here's what I, the value I can offer. And I don't do a bunch of other things, but if you do those other things and we could do something together, wouldn't that be much more rewarding than me trying to figure out the thing that you do better?

[00:31:24] Mary: And I'm like over here trying to like make myself good at something I'm never gonna be good at. Hmm. You know, anyway.

[00:31:31] Chad: Exactly.

[00:31:32] Mary: Okay. So this podcast is about the moments in your life that changed everything.

[00:31:38] Chad: Oh,

[00:31:38] Chad: yes.

[00:31:39] Mary: Yes. So question for you is that moment when you were eight years old and you saw the opportunity the first time you, you combined VA like value creators to create value capture value.

[00:31:52] Mary: Is that one of those? Is that one of those moments for you? Or do you have Oh,

[00:31:55] Chad: by far, yeah. No, no, by far, absolutely. Yeah. Mm-hmm. By far. You know, one of I love about that

[00:32:01] Mary: example is, um, yeah, I don't know who said it, and I can find out and we'll put it in the show notes, but there's like somebody famous that talked about how you need to have boredom to create, like, innovation comes Oh yeah, of course.

[00:32:14] Mary: From boredom, you know, what's troubling about the world. And so you had a, just a whole lot of boredom, a lot of time on your hands, digging holes and building fences, right?

[00:32:24] Chad: Yes, indeed. More big pastures. Yeah, round and round.

[00:32:28] Mary: Yeah. Not very excited. So that's like such a gift to be given that even though at the time you're like, my hands are ripped apart from, you know, um, fencing and all that.

[00:32:38] Mary: Right. But at the time, like, that's a, that's a huge gift you were given was like wide open spaces and nothing to do.

[00:32:45] Chad: Bingo. Just be think

[00:32:46] Mary: about, just think about the rest of the world, like our own children who have phones and like the constant connectivity and like all the information. Yeah. So much like even now with Chad g Bt, which I love.

[00:33:00] Mary: But like mm-hmm. You are, you're, you are a split second away from anything you wanna know. And I've even had to fight the own, my own urge to, well, I'll just ask chat GT that. I mean, it used to be Google, now it's chat GPT, but um, yeah, that makes me not think about it first.

[00:33:17] Chad: This is true. This is true. So it's, it, you bring up such a great point and, and, uh, you are aware of my schedule.

[00:33:25] Chad: Wake up at three purposely, intentionally. I go to bed much earlier so that I, can I say much earlier? It's still nine o'clock. Uh,

[00:33:32] Mary: yeah. Six.

[00:33:33] Chad: But I can't wait till tomorrow morning at three, six. Yeah, six. I can't wait till tomorrow at three. I know exactly what's gonna happen. I'm gonna be quiet, I'm gonna be flat.

[00:33:40] Chad: My eyes are gonna be closed, but I will be conscious. I'll wrap up with gratitude and here comes the fun. Right. You just, things just start showing up because I. No, there was some folks in Dubai that would try to reach out to me earlier Australia, but not, that's not very often. And of course my phone's on silent all the time, so I'm able to just, to be back on basically the farm.

[00:34:03] Mary: Right. So how long, how long do you spend there every day?

[00:34:06] Chad: Uh, so, you know, I, it's interesting. I, I go to the same gym, well, at least when I'm in Charlotte, I go to the same gym seven days a week. See the, probably the same a hundred people. I've never talked to any of them.

[00:34:17] Mary: Right.

[00:34:17] Chad: So I'm absolutely, and of course I have a headset in, I'm specifically listening.

[00:34:22] Mary: You're in silent mode

[00:34:22] Chad: to certain things

[00:34:23] Chad: Yeah,

[00:34:23] Chad: yeah, the whole time. So from about 3, 3 15 in the morning, whenever I naturally wake up until 7 45 is when I typically leave the gym and jump home with Cali, my strategic assistant, and get after it. But I'm ready by then. Yeah.

[00:34:36] Mary: So you create, and I mean.

[00:34:38] Mary: Waking up at three. A lot of people might not wanna do that, but you create that, that space, that space in your mind, that space away from people. Yeah. Whereas many people kind of the, it's there,

[00:34:49] Chad: it's there for everybody. It's just so there's not very many people to take advantage of it. It's like, oh, I couldn't get back to bed.

[00:34:54] Chad: Like

[00:34:54] Chad: there's a reason. Yeah. That there's a reason we've talked. Maybe ask ChatGPT about that. You know, we, good lord, don't trust me. I have nothing and no education, but I do, I'm curious and, and curious and committed and addicted to value creation. So if, if you're unable to go to bed when, I'm sorry, if you're ever to go back to bed whenever you get up in the morning

[00:35:15] Chad: there,

[00:35:16] Chad: there is definitely a reason.

[00:35:17] Chad: And maybe it's so that you can leverage at that time of the morning. You're in theta state when you first wake up theta brainwaves. So the door to your subconscious and your consciousness pretty much very thin. Right? And some would say wide open. So if you start out with gratitude, where's that going?

[00:35:34] Chad: Subconscious

[00:35:36] Chad: That's the way to start.

[00:35:37] Mary: I love that

[00:35:37] Chad: Start every day. If 95% of our behavior today and every day that came before and every day after, it's gonna be driven by our subconscious, not this Commodore 64 that I'm using to have a con, a verbal conversation with you. So how do I get access to the super computer?

[00:35:54] Chad: And I'm able to do that very early in the morning with intentionality. Starting out with gratitude.

[00:35:58] Mary: Yeah. And

[00:35:59] Chad: then you just kind see what shows up. So if you ever hear anything that sounds, oh, that sounds smart. Mm-hmm. Didn't come from me, it absolutely came through me. Yeah.

[00:36:07] Mary: Mm-hmm. Like you're open to receiving insight, wisdom, connection, whatever from

[00:36:14] Chad: mm-hmm.

[00:36:15] Chad: Whatever, wherever it comes from. Right. The divine from where it comes

[00:36:17] Mary: from. Yeah. Yeah, yeah, yeah.

[00:36:18] Chad: I mean, a lot

[00:36:18] Chad: of times that imagination, I would absolutely argue, is straight from the divine. Like, if anybody on this podcast can actually create me an idea right now, doesn't work that way. You receive ideas, where do they come from?

[00:36:30] Chad: Totally. The imagination.

[00:36:32] Mary: You know, it's funny you say that. I think about in my own, what I'm good at, you know, like we often take it for granted. Like you said, I thought everybody thought this way until you realize, oh, wait a minute. Like people are looking at me like I'm crazy. Like what are you talking about?

[00:36:45] Mary: Or whatever this is.

[00:36:46] Chad: Yeah. So,

[00:36:47] Mary: um, I have moments like that where I can see clearly, like I think I'm a minor of meaning. Like I look for Yes. Like what's the thing that matters And I see it so clearly. And then people like, I've often thought, well you're, we're all here in this conversation. Doesn't everybody see what I see?

[00:37:05] Mary: Um, they see,

[00:37:06] Chad: here's the wonderful thing that should give you a lot of confidence.

[00:37:09] Mary: Mm-hmm.

[00:37:10] Chad: They're not you.

[00:37:12] Mary: Right? So

[00:37:13] Chad: everyone's sitting in that room. Their magic, we'll go back to the magic word is combined What? That you can't combine like they do. Right.

[00:37:22] Chad: And

[00:37:22] Chad: they can't combine like you do.

[00:37:24] Mary: Right.

[00:37:25] Chad: So it let it just play out human beings.

[00:37:27] Chad: Right. So be you.

[00:37:30] Mary: Mm-hmm.

[00:37:30] Chad: Understand I'm receiving, collecting relationships, awareness, knowledge, and experience. And if I would consider strongly to combine them with who I know what I know, or where I know. Mm-hmm. Well, I can't combine it with who you know, where you know, or what you know. 'cause that's yours.

[00:37:44] Chad: Mm-hmm. But I've mentioned every time that we all do this around the room with intentionality, we create, what do we create value. Perspective value, and you show up as the Amazon man and before too long people opened up the door for you because you're not normal. You're constantly creating value. You're doing the same thing that everybody else has the opportunity to do, but they have the opportunity to do it in their own way.

[00:38:08] Mary: Yeah.

[00:38:08] Chad: But they

[00:38:09] Chad: don't teach us that shit in school. And I don't know why, I think because No, it doesn't sell. Right? Right. If, if you being you, Mary Faron can do stuff, which stuff equals collect relationships, awareness, knowledge, and experience, and combine 'em and continue to show up to create value in your unique way.

[00:38:28] Chad: I can't really take your money for college, not like I can today in the conventional system, because that's based upon a competition model. Right?

[00:38:36] Mary: Totally.

[00:38:37] Chad: And then I

[00:38:37] Mary: bell curve,

[00:38:38] Chad: I really don't know. I don't know how to pay you, Mary. 'cause I can't do a Google search and figure out, oh, what, I don't even know what they classify you as.

[00:38:46] Chad: And this is where you become the buyer. Like it's mm-hmm. And we're both part of Strategic Coach. Like, there's so many pieces of the puzzle, albeit they're to, to a degree. It seems like they're disparate and horizontal. They're on a horizontal line of things that are shared, even at Strategic Coach. And the magic comes when you combine them as well.

[00:39:05] Mary: Right

[00:39:06] Chad: Be the buyer always. Well, how do you be the buyer? You gotta be unique. Turns out that's the way you started. So what's the real unlock? It's the combining,

[00:39:14] Mary: right? It's the combining. There are a couple unlocks though. Be along the way. 'cause like you live in a world and I live in a world where we understand that everyone's unique and that everybody has gifts to give.

[00:39:25] Mary: And like, if you don't get that, you know, we've created like the Industrial Revolution standardized, everybody like it. Like, we're gonna put you in school, you're gonna learn the same thing. We're gonna test you on the same stuff. That's right. Like that whole way that the, the world has been built.

[00:39:42] Chad: Today

[00:39:42] Mary: there's some un Yeah, that's changing today.

[00:39:44] Mary: There's some that's changing and there's some unlocks for people along the way. Like we all have unique gifts and those gifts are meant to be given away to like, you know, that's all you have to do. Said the two most important days you were, or days of your life, or the day you were born and the day you figured out why.

[00:40:01] Mary: Like there's a YU, right? Yes, yes, yes. That's another one. So that's a super unlock. Yeah. And I think it was Mark. It might not have been.

[00:40:08] Chad: It was.

[00:40:09] Mary: It was, was. Okay, good. You know that.

[00:40:10] Chad: Yeah. Yeah. It was actually, I can confirm it. I didn't remember it.

[00:40:13] Mary: Thank you. Yeah.

[00:40:14] Mary: Thank you for that. Yeah. Um, okay. So. Back to when you wake up in the morning.

[00:40:20] Mary: 'cause I have a question about that. Just 'cause I'm selfishly learning myself. So you wake up in the morning, you start with gratitude. I love that. We know, even in psychology, the, all the interventions, when you can create a container in your brain that allows mm-hmm. For positive thought and you, so you, you open up and expand your mind to problem solving, creativity, innovation, and all of that.

[00:40:39] Mary: It's beautiful. Mm-hmm. Do you have specific things you like, you know, some people will go to bed with a question Oh yeah. Like, if they're trying to answer a problem they're trying to solve, do you have any sort of structure around this? Or is it truly just what emerges for you?

[00:40:57] Chad: The answer is yes. Both. Um, okay.

[00:40:59] Chad: So I, I have a, a handwritten journal. Uh, this is beyond my recent discovery of a nighttime bath, which is, I hope everybody laughs at that. 'cause I thought it was quite funny. I was trying to figure out how to improve my recovery. Yeah, we talked about this even before the podcast. Just crushing it during workouts and then your recovery looks like crap.

[00:41:19] Chad: So one, one Friday I was, I did that. Saturday was a crap recovery and I did research and it said, do these six things. Well, I'm doing five of 'em already. I wasn't taking a bath, so I tried it and I keep a journal there. So that's where top of the page, one page every day date, backwards on the top. Right?

[00:41:40] Chad: 'cause it's sequential date

[00:41:41] Mary: backwards.

[00:41:41] Chad: Yeah. The date. So 24 10 0 1. That's the day. It's not gonna happen for the time you're gonna be on the planet. If you named every one of your documents you've ever created.

[00:41:51] Mary: Mm-hmm. Exactly

[00:41:52] Chad: what I just said. The date backwards and you put 'em in one folder. That'll be in sequential order.

[00:41:58] Chad: So if I needed a property tax statement from 2005 in September, it'd be oh 5 0 9. Everything I created in 2005 during the month of September is now in my finder. Or some people still use Windows. It's in your windows. Explore. Wow. Simple, simple, simple stuff. But anyway, just sidebar. So top right,

[00:42:18] Mary: that's next level

[00:42:19] Mary: organization.

[00:42:20] Chad: Yeah. Yeah. It's very funny. Yeah. For a guy who doesn't even do email. I know. So this handwritten journal at the top, right date backwards. Top line, first line. One question. Halfway down, middle of the page. Second question.

[00:42:36] Mary: Shut it.

[00:42:37] Chad: Don't even marinate.

[00:42:38] Mary: So two questions on one page when you're winding down at end of the day.

[00:42:43] Chad: One question at the top of the page, another question, middle of the page, there's a reason for that. And then just go to bed to answer the original question. Uh, that was just a compliment to what some people do. And I have some specificity around the way I operate. But in the morning, I've created this routine and it's called Daily Grace.

[00:43:02] Chad: So we talked about the starting out, becoming just coherent and conscious. I keep my eyes closed. That was a pretty fun game. It probably took me about 90 days to where you become conscious. Try it tomorrow morning, try not to open your eyes. Okay. And just, that'll take you a minute. But I just like clockwork.

[00:43:19] Chad: Now I keep my eyes closed and I began with gratitude. And you may say, for what? And I say, yes, it doesn't matter. And some, and I've been on this kick recently, and to find the most abstract thing that I'm super, truly grateful for,

[00:43:37] Mary: Hmm.

[00:43:38] Chad: Is really wild. So you just start there and when do you stop? Who knows.

[00:43:42] Mary: So gimme examples

[00:43:44] Chad: didn't No. You mean like abstract? Yeah. This is so I'll, I'll give you one. Let's get weird because it's, it's, it's just kind of weird actually. So my, I had gotten these tickets from my daughters who wanted to go to this concert and they, they had nice seats. It was the outdoor venue and uh, they were in the box seats with cover and it was gonna rain.

[00:44:05] Chad: Her friend and her mother were going. My wife and my daughter went. 'cause I'm not a current concert guy, not even a music guy other than soft jazz. I do like that. They go to this concert, they all ride together. My wife has the four unique identifier parking, so that's pretty close to the front. It took us right beside handicap and you just walk right in and, and so that seemed to be a big deal.

[00:44:27] Chad: So they walk right in, they're in the merch merchandise line. She said merch and I guess that's what you're supposed to call it now.

[00:44:33] Mary: Yes. It's the merch and the

[00:44:34] Chad: girl. Yeah. And it was close to the previous act coming on. So the girls went ahead 'cause they could just send the tickets electronically.

[00:44:42] Mary: Yeah.

[00:44:42] Chad: So they could show 'em to get into the special place.

[00:44:44] Chad: So they, the two girls went and got special place. Turns out the mothers were able to use, 'cause they had the same phones of course, and they had sent them so they were able to, when the mother and the daughter were not in the covered area. And that was a nice thing. My daughter had the absolute most beneficial time.

[00:45:01] Chad: And because they were able to get in. The other mother and daughter were able stay there. Oh,

[00:45:06] Chad: so as I was on

[00:45:07] Chad: the, yeah, so this came up, you know, they told me about how big of a deal it was to go to the concert. My daughter's playing videos of the concert for, I don't know, 48 hours and everywhere we traveled over the weekend.

[00:45:18] Chad: And I just sort of embraced that. But, uh, I remember, I think it was on Monday as I was thinking about abstract, and I was extremely, extremely grateful for the other daughter's mother. Mm. And good lord, I hope this doesn't get on on anything that, you know, you could track it backwards. She's a very nice lady, but, you know, she prefers to drive back, I think a Subaru and like it's, and, and dresses Subaru ish.

[00:45:45] Chad: I say, you know, I don't, I'm not trying to be mean whatsoever. Just it's an awareness. Yeah,

[00:45:49] Mary: yeah. Yeah.

[00:45:51] Chad: But the impact of the way, and she always shows up. She's just the nicest lady. Mm-hmm. She kind of wears a similar thing all the time, so she might have a little Steve Jobs in her. Um, but I was just, the way that she shows up all the time, I was truly, truly grateful for her because the impact on her daughter and the impact on my daughter.

[00:46:09] Chad: And I was really, really grateful that she and her daughter were able to, to go to that type of experience.

[00:46:15] Mary: Oh, I love that. What a good example, because we, in the gratitude practice, a lot of times it's like, oh, well I'm grateful for food and my family and my health.

[00:46:23] Chad: Yeah, yeah, yeah.

[00:46:23] Mary: Which is kind of

[00:46:24] Mary: like a throwaway, like, it's almost like you're not even present.

[00:46:26] Mary: And so for you searching for. Like you're now, your brain is now trained to look for the deeper meanings and connections and the Yeah. Yes. And so you're look, and so you're, what's the downstream, not just what's the immediate Oh, I'm grateful that we were in a covered area.

[00:46:43] Chad: Very true

[00:46:44] Mary: rain. You are, yeah.

[00:46:45] Chad: No formulaic

[00:46:46] Chad: gratitude.

[00:46:46] Chad: That's what I would call it. Formulaic gratitude. Hard pass. Yeah. Hard pass. No, no, no. It's so much, so much better.

[00:46:52] Mary: Yeah.

[00:46:52] Chad: No formulaic gratitude. Yeah.

[00:46:54] Mary: Yeah. That's good.

[00:46:55] Chad: We have to be

[00:46:55] Chad: careful that conversations as well.

[00:46:57] Mary: Yeah. Yeah. Well, tell me more.

[00:47:01] Chad: No, it's just the way that we engage each other. Oh, how? How are you doing?

[00:47:04] Chad: What? What do you do? It's like just nobody's really even paying attention.

[00:47:07] Mary: Nobody cares.

[00:47:09] Chad: Yeah. It's not do, nobody cares. But yet it is the convention.

[00:47:12] Mary: Mm-hmm.

[00:47:13] Chad: And if I get into it Uber, which happens a lot, and you ask, you know, you engage the person and they're gonna tell you a little something and nobody's listening.

[00:47:22] Mary: Yeah.

[00:47:22] Chad: We can be much better than that.

[00:47:24] Mary: We can, you know, I am

[00:47:26] Chad: what's unique

[00:47:26] Chad: about that person because there's something unique about 'em. And then, and once you figure out what's unique about them, go back to the creation code, is what I call it. That collect, combine, create, which is a huge unlock.

[00:47:40] Mary: Mm-hmm.

[00:47:41] Chad: You're collecting a relationship, potentially. You're becoming aware 'cause you're naturally interested in what makes that person unique. And if you'll go back to the formula, just combine it. Who you know, what you know, or where you know, and you just created value for the Uber. Five stars for everybody.

[00:47:57] Mary: Do you know that's know I had an Uber situation where I was with a colleague and we had an hour drive to an airport and I got in the car as you know, not best version of myself.

[00:48:07] Mary: I'm like traveling, I'm in my head. I'm like, oh my gosh, an hour. Yes. My colleague asks the Uber driver a question, which opens up like a barrage of whatever, about the location and stuff. And I'm like, in the beginning I'm kind of rolling my eyes like, oh yeah, now we gotta talk to the Uber guy. Then the better version of me shows up and I lean forward and I start asking questions.

[00:48:28] Mary: Mm-hmm. And was the most beautiful human who is retired and yes. Driving an Uber because he believes in his church and he wants, and he was in the DC area and his whole mission was to be there for troubled youth. And if anybody wanted to get into his Uber and talk and share whatever, that he was there for that.

[00:48:49] Mary: Like, it was a way of spreading his mission. Anyway, I'm not overly religious, um, but I was transformed by that conversation. So I, by virtue of connecting Yes. And really being in the moment with this person and learning what drives another human. Yes. Like I walked out of that. First of all, the car, the, the drive lasted seconds in my mind.

[00:49:10] Mary: Like it wasn't an hour. Yes. It was like, it passed so quickly and I got out of that car as a different person. Like I just, I I was affected. Like I changed.

[00:49:20] Chad: Yeah. So the listeners. That's what I'm talking about. Mm-hmm. You collected a relationship, you became aware. Yeah. And you combined it with who you know yourself or what you know.

[00:49:31] Chad: And before too long, you'll probably tell somebody, oh, you just did that.

[00:49:35] Mary: Isn't that nuts? I, we did not, it's all, we did not rehearse this. It's all

[00:49:40] Chad: No, no, no. Yeah, yeah. That's, yeah, we don't have to, that's the good thing about it. We can just be a little bit more intentional about it. Uh, to, to kind of flip back to that.

[00:49:48] Chad: So we talked about gratitude, not just let it run until I run out some things to say thank you for, and then I moved to reflection, so I begin to meditate. So GR grace stands for gratitude. Reflection, create.

[00:50:05] Mary: Mm-hmm.

[00:50:06] Chad: Sorry. Gratitude, reflection, awareness.

[00:50:10] Mary: Okay.

[00:50:10] Chad: Create and engagement.

[00:50:12] Mary: Okay. So what does, what's so create, is that ideating?

[00:50:17] Chad: Yes, absolutely. Yeah. Just combining, like I said, us the magic bird. And

[00:50:22] Mary: what Thank you. What's engagement

[00:50:24] Chad: for you? The reflection. Oh, the engagement. What the hell are you gonna do about it? Like, I'm an action guy.

[00:50:28] Mary: Okay.

[00:50:28] Mary: Okay.

[00:50:29] Chad: It's

[00:50:29] Chad: awesome to have all these conversations, but what are we gonna do about it? Most people don't take action and the action is what we've already learned this.

[00:50:36] Chad: It's really simple, combined,

[00:50:38] Mary: right? And so you're right there primed. You're priming yourself and your brain for the day, and you're primed to, um, find like by the end of that whole process, you've got com combining moments,

[00:50:53] Mary: connecting

[00:50:54] Mary: moments. So

[00:50:55] Chad: here's, so the, the somewhat simple awareness, you're creating your own future.

[00:51:01] Mary: Mm-hmm.

[00:51:02] Chad: So if you want to create the future, combine the past.

[00:51:06] Mary: So what do you mean to combine the past?

[00:51:08] Chad: Every day I collect

[00:51:10] Mary: Okay.

[00:51:12] Chad: Relationships, awareness, knowledge, and experience. And all I'm doing is combining it with who I know, what I know or where now. And every time I do, I create

[00:51:19] Mary: to create a future.

[00:51:19] Chad: Everybody is true.

[00:51:20] Chad: They're just, they're not doing it with a lot of intentionality, and they're not, they're not leveraging their secret sauce

[00:51:25] Mary: mm-hmm.

[00:51:25] Chad: To

[00:51:25] Chad: create the potential reality. And that's probably wilder and bigger than any dream they've already had. Right. All the pieces of the puzzle right there for you, this entire world is full of resources.

[00:51:37] Mary: Mm-hmm.

[00:51:38] Chad: You're the unique piece. Combine it with the resources of the world and watch what happens. Every time you do it, you are gonna create.

[00:51:46] Mary: One thing I love about this, 'cause I do believe that a lot of us are running on autopilot if you're not intentional. Mm-hmm. And like, not to, I don't wanna like, like to take, I don't want it to be sound airy fairy, but like legitimately, if you wake up in the morning and you just go and let things happen to you and they'll, you, you know Yeah.

[00:52:04] Mary: You're, you're delayed by traffic and then everybody's booking the meetings for you and you're just like, you're, you're like incoming then. Truthfully, you, you have created your future by letting other people dictate what that is.

[00:52:18] Chad: Bingo,

[00:52:18] Mary: right? Like, like, we are bingo. We're all gonna have a future if we're, you know, if we're on this side of the grass, we're all having a future.

[00:52:25] Mary: Um, are you letting other people in the conditions dictate what that is? Are you being, you know, intentional and deliberate about what that is? Like it's a choice.

[00:52:34] Chad: I'll

[00:52:35] Chad: preface Yeah, I'll preface this with, I'm not trying to be the male version of, what did you say earlier? I just wanna take that, that, is that a can Canadian thing?

[00:52:43] Chad: Harry Fairy or something like that?

[00:52:45] Mary: Air. I said

[00:52:45] Mary: airy fairy. Like woo,

[00:52:47] Chad: airy

[00:52:47] Chad: fairy. Yeah. So I'm not trying to be the male version of every fairy, but if it in the science portion that all particles are in all states at once. Until they're viewed. So if you're not looking, you're the reflection of somebody else's view.

[00:53:05] Chad: And I love, they're in control. You're not in control. You're just, you're letting the world happen to you. And that you don't have to do that.

[00:53:12] Mary: No. And like, why, why do, why do you want that? Well, because you're living a life that dictated by others. You don't get to, you know, live and, and give away the gifts or experience the gifts that you have or connect with the people you wanna connect with or have the impact create the value that you wanna create.

[00:53:28] Mary: Right.

[00:53:28] Chad: That you're really destined to do. Yeah.

[00:53:30] Mary: Right.

[00:53:31] Chad: All all examples

[00:53:32] Chad: of you, they all exist.

[00:53:33] Mary: You're not living your

[00:53:34] Mary: destiny's

[00:53:34] Chad: what you gonna be today. Right?

[00:53:36] Chad: Yeah.

[00:53:36] Chad: Bingo.

[00:53:37] Mary: I love that.

[00:53:37] Chad: So much fun. Mm-hmm.

[00:53:39] Mary: So much fun. Okay. We haven't gotten to your other two moments unless they've come up. Well, I, I feel like I might know what one of the other one is, but give me your second moment.

[00:53:47] Chad: Oh yeah. Interesting. Hmm. Um, you know, the second moment, the second moment. So in this, this horse feed store that I purchased it, it was um, a guy came along and wanted to sell me next to telephones

[00:54:03] Mary: and, and you bought that horse feed store at 18?

[00:54:07] Chad: Yeah. Went to 17. I graduated high school one year earlier, so I think it was 17, 18.

[00:54:11] Chad: Let's just go with 18. 'cause that seems conventional. Uh,

[00:54:14] Mary: okay.

[00:54:15] Chad: So somewhere around the early twenties, this person came along and they wanted to sell me Nextel. It's like Nextel, you mean press a button and I can call somebody else, calls someone else to do what I want. Somewhere else in the instant, yeah, I'll take that deal.

[00:54:29] Chad: But because I immediately, of course picked up on all the people that come here to buy feed from me. Mm-hmm. All the people with horses. Well, horses are typically on a farm. A farm's typically not one acre. They have a need for this. Um, how, how do I get set up to sell these? And they thought that was a joke.

[00:54:47] Chad: That, and that, I remember Nextel came down, they walked in this, this building was about 18, 20,000 square feet. And they walked in and of course it's open to the rafters 'cause it looks like a barn. Yeah. So it's a very high rent barn. And they said, no, you want, you wanna sell? What? So three months later they came back and said, we have to make you a dealer.

[00:55:04] Chad: I don't know what you're doing, but you're making it look like some little town. 'cause they, they didn't make me a dealer. They connected me with a dealer. Look way outside of Charlotte.

[00:55:13] Mary: So you're ordering

[00:55:14] Mary: phones from a dealer

[00:55:15] Chad: from

[00:55:16] Chad: this guy? Yeah, yeah, yeah. They're, and, and I'm selling so many that it makes it look like this little town outside of Charlotte was selling more than all of their direct sales force in Charlotte.

[00:55:27] Mary: Wow.

[00:55:28] Chad: And

[00:55:28] Chad: so they, then they couldn't figure out why. It's very simple, fundamental rule in business. Make it easy for people to do business with you. Right. So I, they didn't know it, but I had to set up the entire city, like a ice cream truck route. Mm-hmm. And if you know anything about Nextel, which, and, and there, what was it in Canada?

[00:55:46] Chad: Damnit, it'll come back to me. Anyway, it was a version in Canada. I set up the entire city, like a little ice cream truck route because everybody who was actually would want to use those fongs, the brick mason, the housing contractor, the grading contractor, the landscaper. It was all in the production builder neighborhoods.

[00:56:06] Mary: Oh, okay.

[00:56:07] Chad: So, do you wanna leave this construction site in your big old truck and try to go to the local Verizon store? Huh? When there's a guy who comes by once a day to bring you a car charger or to fix your phone and let you keep working, right? Yeah. So that, that's just, so I had, I had to make a decision though 'cause that thing was going really fast and it, and I didn't need to pick up any 50 pound, 50 pound bags of feed or two or three bales of hay at the time.

[00:56:34] Chad: I was like, I like this so much better. And I had to make a decision at a very early age to completely pivot. Remember I grew up riding horses.

[00:56:42] Mary: Mm-hmm.

[00:56:43] Chad: I continue to do that and now I'm in this horse feed store and I sell a bunch of horse trailers. And now I'm going,

[00:56:48] Mary: now you're a telecom

[00:56:50] Chad: technology or tech.

[00:56:51] Chad: Yeah. I'll be the telephone guy.

[00:56:53] Mary: Yeah.

[00:56:53] Chad: And yeah, boy, boy did I hate that. Called the telephone guy because of course whenever you do it like that, oh, and I, I left out one little small part. I, I took about, I'm very drawn to friction, so disturbance in the forces. So there was a disturbance or a friction in that industry.

[00:57:09] Chad: Everybody's bill is messed up. You got a hundred phones on your account, all these people are talking and everything is metered. So the friction one, everyone's bill is messed up. It was really straightforward. I just combined who I know, what I know and where I know all of my people had to know the right plans.

[00:57:23] Chad: They changed 'em once a month. Yeah. Every, every month. And they, and all these people are using phones differently every month I'll just play matchmaker. Mm-hmm. I'll take the knowledge that my people have to know and I'll apply it to what my clients are doing and I'll change their rate plans proactively and charge $5 a month per phone

[00:57:41] Mary: to deal with that.

[00:57:42] Chad: Got it. Up

[00:57:42] Chad: to a couple hundred thousand phones.

[00:57:45] Mary: Wow.

[00:57:45] Chad: It's got nothing

[00:57:46] Chad: to do with the phone guy. Nothing. So can you imagine being called a phone guy and Yeah. Yeah.

[00:57:51] Mary: Know you're

[00:57:52] Mary: not like,

[00:57:52] Chad: yeah, but,

[00:57:52] Chad: but who do you wanna buy your phones from? The person's making, getting you all these credits and making your bill cheaper every month, that's who you wanna buy.

[00:57:59] Chad: So I was able to take over pretty much the Southeast

[00:58:02] Mary: two friction points, though. One of them the first, and so what I was understanding was you were actually bringing phones and supporting tools to them. Which, which is interesting 'cause in, in, you know, my world, like some of, and I live in Canada, but you know, it was somewhat recently where you could buy a phone and have the phone company deliver the phone.

[00:58:23] Mary: Like they actually had the guy with the Oh, they do that now and all the, is that right? Yeah. And it, and I don't know if it, I don't know if it, no, it took him 20 years. Yeah, like I, maybe two phones ago, like two to four years ago, I had a guy with a van with the phone, like the Rogers logo and he's got the phones in the thing and he is like, do you need need a charger?

[00:58:43] Mary: So it's almost exactly what you described, but however many years later, same. Yeah.

[00:58:47] Chad: I sold

[00:58:48] Chad: that company in 2008, 2009. Yeah.

[00:58:52] Mary: Yeah. That's amazing.

[00:58:55] Chad: It's been a minute. It's been a minute. Yeah. Yeah. So and and everybody has the same, so it in Interesting. Anybody who's listening, have you ever had an idea of how something could be better?

[00:59:04] Chad: Well, I know the answer to the question and then you and I both know the default definition of an entrepreneur from what, 1676 I think, or 1672. They take resources that are performing at a level and they improve the performance of them. Well, isn't a better idea gonna improve the performance of whatever you're applying?

[00:59:24] Chad: That better idea to, we're all entrepreneurs.

[00:59:27] Mary: Right.

[00:59:27] Chad: It gets trained out of us at a very early age.

[00:59:30] Mary: That's so interest

[00:59:31] Chad: and we're not told,

[00:59:32] Chad: we're not taught how to activate on the way we were uniquely designed to create value's. A lot

[00:59:37] Mary: This is a little disturbing when you think about the way the world is sort of wired to think.

[00:59:43] Mary: Like I had a few friends over for dinner after I started the company and during COVID and a couple of them, um, were, you know, byproducts of, you know, big rationalizations at big organizations, so mm-hmm media companies, pharmaceutical companies, et cetera. So after like 25 years of working for a company, they get laid off and the conversation was around looking for more work or starting something on your own.

[01:00:06] Mary: And like overwhelmingly people were like, well no, I feel way more secure in a job. And then in my head I'm like, oh, I don't feel that at all. In fact, never. I feel the opposite. 'cause that means my livelihood, my future, and my financial securities in someone else's hands to make a decision for me. Whereas I'm like, oh, if I want, I want to bet on myself and, and have control of those levers.

[01:00:32] Mary: But when you think about how we're like the last 150 years, let's call it

[01:00:36] Chad: Yes,

[01:00:37] Mary: we've trained people to want to fit in the box, and That's right. We, and maybe, maybe drove the fear of, you know, lack of job security and all that stuff. Like, like, and, and given people a false sense of security around having the job mm-hmm.

[01:00:54] Mary: And the 401k and the whatever. Yeah. That we've, yes, we've programmed people to be like, no, I wanna punch a clock. I wanna punch a clock. I wanna know that that job security's there. I just feel like culturally,

[01:01:05] Chad: Jake, they'll be here on

[01:01:05] Chad: Thursday. Yeah. Yeah. Until, it's not.

[01:01:08] Mary: Until it's not.

[01:01:09] Chad: Until it's not. It's not.

[01:01:10] Chad: I, I, I would argue that we are beginning to, there's opportunities to change that on a global scale. Thank you ai.

[01:01:16] Mary: Mm-hmm.

[01:01:16] Chad: And I,

[01:01:17] Chad: I would argue that we now moved into what I call the idea economy.

[01:01:21] Mary: Mm-hmm.

[01:01:21] Chad: So if you would consider wind. Today we perceive value as created when a task is completed. Right? That's what folks are doing in those jobs.

[01:01:30] Chad: They're completing tasks by and large. Yeah. What happens whenever you don't have to complete the task? What are you left with? Oh, right. And I'll, I'll, I'll help you. You came factory installed with what you need to succeed. Share imagination. Right? So if I'm able to, and you mentioned it, even I have an idea and I think, oh, I should just ask Chad pt.

[01:01:53] Chad: So that is empowering you to not have to figure out the how.

[01:01:57] Mary: Right?

[01:01:58] Chad: You can come up with the what? So if you're driven to combine the relationships, awareness, knowledge, and experience, that you're gonna, you're gonna receive 'em. I'm not gonna get 'em tomorrow. You are. Mm-hmm. And if you combine them and, but now you're afforded the ability to not have to take action specifically and figure out the how to make that become real.

[01:02:17] Chad: You can leverage ai. That means we just level the playing field. That is, if that is, if. Somebody helps us understand what we already have to succeed in the idea economy. It's your imagination. Right?

[01:02:30] Mary: Right. Absolutely.

[01:02:31] Chad: That'd be a little

[01:02:32] Chad: formula, which is the creation code,

[01:02:35] Mary: right? The creation code? Mm-hmm.

[01:02:37] Chad: Mm-hmm.

[01:02:38] Mary: Is what's the no, is

[01:02:40] Chad: collect, combine, create.

[01:02:41] Mary: Oh, okay.

[01:02:42] Mary: That's the creation

[01:02:42] Mary: code.

[01:02:42] Mary: Okay. Okay. Okay.

[01:02:43] Chad: That is the creation

[01:02:43] Chad: code.

[01:02:44] Mary: Okay. Yeah,

[01:02:44] Chad: that's okay. Yeah. I wanna talk

[01:02:46] Chad: weird,

[01:02:46] Chad: so,

[01:02:47] Mary: no, it's okay. And I like, I'm, I hear your words and I'm like, okay, what does the, what does the common man, what's the layman think of these terms?

[01:02:55] Mary: Um,

[01:02:55] Chad: yeah.

[01:02:56] Mary: So. I think about that because with, I don't want Chad GPT to think for me, but one of the things No, I'm a strategist and a communicator Yes. And an ideator and a problem solver. Like, so, I mean, this is music to my ears because like all of my creativity lives in between my ears, which is probably true for all of us, but I'm really plugged into that.

[01:03:17] Mary: So what I've noticed, yes. In, in our business is all of the, like the, the chewing on data or the wading through information or the mm-hmm. Like all of that stuff, that's a big time suck. Yes. Is stuff that we can ask the robot to do.

[01:03:34] Chad: Absolutely. Thank you, robot.

[01:03:35] Mary: So I have I right. And so I have more time to do the high, like the more fun, creative, high value thinking because I'm not chugging away at the thing the computer can do.

[01:03:47] Mary: And that's even enough.

[01:03:48] Chad: Welcome

[01:03:48] Chad: to the economy.

[01:03:49] Mary: Yeah. I love it. I love it. Um, the one thing is

[01:03:52] Chad: yes, hopefully it's very

[01:03:53] Chad: empowering for a lot of people. I really hope so. Truly because of course the convention is, oh gosh, AI's coming to get your jobs. I'm like, thank God, I don't even wanna do that again.

[01:04:02] Mary: Yeah.

[01:04:02] Mary: Like, just, I remember, I remember back in the day having to like transcribe interviews. Like in our business, we interview people's customers Oh, wow. And all that stuff. Right. I remember like, you know, really being a junior person listening to the interview Yeah. And having to like transcribe it. I mean,

[01:04:16] Chad: type it out.

[01:04:18] Mary: Yeah. Wow. Oh yeah. And then like, and then capture the testimonies and all, like grab the testimonials and massage them and stuff. Well, now I can just put that into the machine or the Yeah. Like the machine actually like, like it's amazing. And then I can pull out what matters to, to like, yes. So like, we've taken something that could take a day down to a minute or less.

[01:04:38] Mary: Yes. Yeah. It's less amazing or less.

[01:04:40] Chad: And during the event, you know, we, we hear focused on being present. Well, now you can be.

[01:04:47] Mary: Yeah,

[01:04:47] Chad: but

[01:04:47] Chad: you're in, you're back in that interview. I am so intentionally consuming. The word, the inflection, the positioning. What's the body language? 'cause you can be here

[01:04:58] Mary: connected,

[01:04:58] Chad: you see so

[01:04:59] Chad: much more.

[01:05:00] Chad: Yes. Connected.

[01:05:00] Mary: Totally. A hundred percent yes. Yeah, totally.

[01:05:04] Chad: Mm-hmm.

[01:05:04] Mary: Anyway, that's a good one. Okay, third moment for you. Change your name. Four, nine.

[01:05:10] Chad: It's been a, it is a year and two days now. Two days.

[01:05:14] Mary: Oh. I

[01:05:14] Chad: think a year and two days. And so I, I'd created this evolution when I, I, a couple years ago I wrote, I wrote down, I said, you know what, if I, what I was sitting in my previous home, what would I do if I didn't have to do anything because I'm not really built for retirement.

[01:05:29] Chad: Right. And I wrote down all these things on the list. And then there were a lot of things and I tried to give a name to 'em. 'cause I'm a big naming guy. And I came back to him and said, oh, these are things that I desire. And I said, well, since I won't retire, I'll just move into a word that I created Desirement.

[01:05:49] Mary: Oh, I love it.

[01:05:50] Chad: So, and a couple weeks later, I went back to that list and I looked at it and I said, well, why in the heck aren't I doing that right now? Like, what's keeping me from doing that right now? And it was, I had a bunch of companies. And so I immediately started putting leadership teams in every company and figuring out what I was gonna do when I grew up, which is all on the piece of paper, it's desire.

[01:06:09] Chad: And that's taking my uniqueness and combining it with other people's uniqueness and splitting the outcome. And so I created this thing called Growth Partners sounding great, horrible idea. All of these small to medium sized business owners we're gonna send in their financials once a month. We establish baseline and whatever the impact was that we were making together, I would take a piece of the outcome.

[01:06:32] Chad: Very fair. Nothing on the front if I'm not worth my salt. See you later. It's very nice. And we'll still be friends,

[01:06:37] Mary: right?

[01:06:38] Chad: But that means that you consider that a bunch of small to medium sized business owners have clean financials every month. That was foolish. And so

[01:06:47] Mary: there's a friction,

[01:06:48] Chad: so obviously Yeah, there's absolutely a friction, which I, and, and of course I own what a bookkeeping company and financial services or financial management company not, not like 401k type.

[01:06:57] Chad: Anyway, so I'd already sold that particular friction, but I didn't wanna do that at scale. Good lord. I'd recently sold it and I did not want to, it was a really nice business too, but I didn't want to scale that. It's tough to scale, so,

[01:07:08] Mary: so you're basically building a collaboration model, but the model itself was flawed.

[01:07:13] Chad: And at 9 29. Yeah, the, the, the, the, the, the structure of it was

[01:07:18] Mary: Yeah, yeah, yeah. And I

[01:07:19] Chad: was really down the road on this co-collaboration thing. 'cause I was introduced to it at Mr. Dan Sullivan's, um, strategic Coach.

[01:07:26] Chad: Mm-hmm.

[01:07:27] Chad: I came back after COVID and I went to I think one, one additional thing. And it was, it was great.

[01:07:33] Chad: And, but I was looking for a lot more and they said, oh, you, we need to get you to this thing called free zone. So I get a free zone the first day and he's talking about what collaboration is. I'm like, I've been doing that since I was eight years old. That's the way you guys don't see the world that way.

[01:07:46] Chad: So

[01:07:47] Chad: not long after that, I was doing my morning routine and specifically not long after that, on 9 29 of last year, so 24 0 9. 29, yeah. Of course you're writing date backwards at 4 0 9 in the morning. I heard just like you can hear me with the, with vibration in my voice. It's all collaborations. Mm. So at customary, when something hits me at that level, which I haven't had something like that at that intensity, uh, my Apple Notes is my skunk works.

[01:08:18] Chad: That's where everything goes. And I have certain folders that are shared out with people, make it up, make it real, make it recur, and they take action. Thank goodness. So I immediately put it in, but I just continued to sit with it for the next few days, and I continue to dig deeper and deeper and deeper.

[01:08:34] Chad: Like, holy, holy shit. Everything's a collaboration. You plus nothing equals nothing.

[01:08:42] Mary: Mm-hmm.

[01:08:42] Chad: You

[01:08:43] Chad: plus something equals everything. Whenever we come into this world, if we, if somebody didn't give what they had been giving and collaborate with you and I, you and I would not be here. We wouldn't last that long.

[01:08:54] Mary: Yeah.

[01:08:54] Chad: And now look at all the past experiences of every experience you can think about. And tell me, was it because you were truly in a collaboration with another person, a place, or a thing? And only when you combined you plus a person, place or thing, did it create any experience that you can tell me about today?

[01:09:13] Mary: Yeah,

[01:09:14] Chad: and if

[01:09:14] Chad: it's not, I'd love to have that conversation. 'cause I'm still in search. I know I heard it and I continue to see every example that it truly is all collaboration, everything. Mm-hmm. And we'll go back to what we said earlier on the podcast. We're all made unique. And if we just focus on what's unique and we combine it in collaboration, it creates new and unique value every time.

[01:09:37] Mary: Yeah. So

[01:09:38] Chad: that third time it's 9 29. So a few days after that, maybe a week or so, I massage the name of Growth Partners by Seed Spark to the CoLab

[01:09:51] Chad: and it

[01:09:51] Chad: became a global. Entrepreneurial collaboration where we identify what makes entrepreneurs unique and whether it's their vision, they have a vision for the future, they have an objective they want to create, or a big growth goal, or they have capabilities that they use to monetize today, or they have tons and tons of trust relationships

[01:10:11] Mary: mm-hmm.

[01:10:11] Chad: That

[01:10:11] Chad: they use for their business. They never considered the 10,000 people's credit card number that I have on file. If I just combine that with what makes Mary unique, it becomes a $50 million a year business. Right. How about we split the outcome? I'll take 10% because I have the relationships and since you're doing everything you get 90.

[01:10:33] Mary: Yeah.

[01:10:33] Chad: I'm happy to make another $5 million on something. I didn't have to hire somebody, sign another lease, start another company, build another logo, come up with mission, vision, and core values. So that's, that's what we, that's what I do now.

[01:10:46] Mary: Yes. And you do it exclusively and you are energized by it.

[01:10:51] Mary: There's never, like you are. You have unlimited passion for it and energy. Mm-hmm. Right? Yeah.

[01:10:57] Chad: Yeah. 'cause it, I would say very, very much connected.

[01:11:00] Chad: Yeah. This is

[01:11:01] Chad: what I was put here to do. So if I'm just doing my part that's all. Helping tons of other people unlock everything that they already have to create everything they already want or they've ever wanted, I should say.

[01:11:12] Mary: Mm-hmm. So I like, I, so I love that we landed here. I had a feeling that this would be mm-hmm. One of them because it is such a massive thing and I like, I think sort of zooming in on it for a second makes a lot of sense because it is, um, collaboration's a word that people use mm-hmm. Freely and very rarely.

[01:11:34] Mary: Appreciate or do in the true sense of the word. Right? Like we talk about, and I mean, I work with businesses and help them create the story of who they are and what they do and why they do it and all the things. And a lot of times collaboration is a core value, which means working well together. We collaborate, you know, we don't, you know, we support each other, we challenge each other, whatever.

[01:11:51] Mary: So like, it becomes this kind of ubiquitous term that means everything and nothing. And so the, to to, to sort of hit the pause point for here for a second, the yes. Wild change, which is unfortunate because it is kind of by nature who we are as human beings. We're collaborators. That's, but the wild change is to say that we don't live in a world of scarcity and ownership.

[01:12:15] Mary: Mm-hmm. And in order for me to win, you have to lose. Yes. You've created a model that mm-hmm. That enables, like the infrastructure that enables people to truly come in, combine their strengths. Yes. Resources, et cetera, and create value, capture that value and split the outcome whether it's 50 50, 90 10, whatever, um, whatever it is, whatever it is.

[01:12:38] Mary: And so CoLab creating that. And you know, part of that is you sign up to be part of this network. And I'll just like, you know, obviously I've signed up, I've known Chad now for a couple years, and, uh, what's so fascinating about it is on the other side, when you sign up and there's a monthly fee, which is helping support the infrastructure around it and mm-hmm there's a administration fee.

[01:13:02] Mary: Like if I went into a collaboration with someone else in the network and we generated a million dollars mm-hmm. And I, we split it 70 30, you know, 1% of my 70 and 1% of that other person's 30 will go back into supporting CoLab, which is really, um, you know, making it possible to have this network of entrepreneurs and all of that.

[01:13:24] Chad: So, and, and to me, think of what people are paying for credit card fees today. They're not, the credit card company's not creating any value. They're just

[01:13:32] Mary: Right.

[01:13:32] Chad: Moving cash around 3% on the backside. I don't, it might be more in Canada, who knows? But uh,

[01:13:37] Mary: right.

[01:13:38] Chad: Yeah. So that 1% goes back into a portion of, it goes back into the community.

[01:13:42] Chad: 'cause the whole thing is built on a collaboration. The whole thing.

[01:13:45] Mary: Right. The whole thing.

[01:13:46] Chad: We have to

[01:13:46] Chad: drink our own Kool-Aid. Yeah,

[01:13:48] Mary: totally. And like,

[01:13:49] Chad: so you

[01:13:49] Chad: mentioned earlier like the resources and the strengths are one thing, but what, there's one thing that I think is very, very important, and I touched on the imagination as a most important thing that you have, you can factory installed with what you need to strive and to thrive or to thrive rather in the idea economy.

[01:14:08] Chad: And it's the ability to go somewhere with your ideas. So if they come from the divine and you don't take action, have you ever watched a commercial and you said, oh, I had that idea three years ago.

[01:14:20] Mary: Yes.

[01:14:21] Chad: I kind of feel like these ideas that come to us, if you don't take action

[01:14:25] Chad: mm-hmm. They

[01:14:26] Chad: move.

[01:14:28] Mary: They move on, they'll find someone else who will do it,

[01:14:30] Chad: who will take action, and how do they take action?

[01:14:32] Chad: Yeah. Well, the person that came up with the idea, the little secret unlock that is not the person that made it real, and that is not the person that made it recur. Right. It was always someone else. So collaboration is at the root of all. It's how intentional are we being about leveraging it, or is it just happening to us?

[01:14:50] Mary: Yeah. Well, when you think about it too, back to the fee.

[01:14:55] Chad: Mm-hmm.

[01:14:56] Mary: Right now I'm operating in my business and doing all the things the way conventional businesses do. We have mm-hmm. A fee for a service. We add value, they pay us, and if they like us, they keep paying us to do the thing they like us to do. Yes.

[01:15:05] Mary: Yes.

[01:15:06] Chad: Mm-hmm.

[01:15:07] Mary: We're moving into the collaboration space, walking through the door into co-lab by seat spark, I mm-hmm. Meet people who have strengths that I don't have. Yeah. Maybe I have vision. They've got some capabilities, someone else has some reach.

[01:15:22] Chad: That's right.

[01:15:22] Mary: We build a collaboration together. We create value and capture value that doesn't exist in my business today.

[01:15:29] Mary: Like it's all net new. It's because I'm in CoLab that I get that. That's right. So to return the 1% of something that wouldn't have existed if I hadn't been in the CoLab in the first place, to me is like a no brainer. Like it's like,

[01:15:42] Chad: yeah.

[01:15:42] Mary: Like my current business isn't, you know, is doing what it's doing.

[01:15:46] Mary: This is mm-hmm. That new effect of collaboration. I think the, the disruptive nature of it is really, people go in there and they find collaborations and these unique connections, and there's, then they're happening by the dozens, like, oh yes, of course. Yeah.

[01:16:03] Chad: And it's, and about, um. This is a, a little bit behind the curtain.

[01:16:07] Chad: So I've been investing in developing a proprietary AI that is everything I've ever done. So I have over 2000 or maybe 3000 now Zoom meetings with entrepreneurs all over the world doing this exact thing. Just they have an idea, they have an objective they've created, I have yesterday there's a gentleman, this is pretty interesting.

[01:16:27] Chad: There's a gentleman that was introduced to me. He was an entrepreneur. He sold an IT company and his grandmother used to ask a very interesting question from Georgia. He even knew the address around the Thanksgiving table. She would ask, do you want from the, do you want faucet or fizzy faucet or fuzzy?

[01:16:45] Chad: Do you know what fuzzy is?

[01:16:46] Mary: Oh, water,

[01:16:48] Chad: sparkling water. Yeah. So fast forward, he sold this IT company. He is living in DC and he's created fuzzy coffee. You can go buy. Coffee that has sparkling water infused in it.

[01:17:01] Mary: No,

[01:17:01] Chad: it's a whole new category. Yeah. Yeah. That's so fun. So, but he's an IT guy. He's not a,

[01:17:07] Mary: yeah.

[01:17:07] Chad: Beverage distribution. Well, it turns out have another one as a CoLab partner. He's down in Austin, Texas. He's over all the distribution of Aner Busch to all the bars and restaurants from the west of the Mississippi. Well, he's created a little, he of course, he understands the business just a little bit.

[01:17:25] Chad: He has capabilities and he has reach,

[01:17:28] Mary: reach.

[01:17:28] Chad: He created this particular water called Thirsty Vaccaro. So yesterday a, a new relationship and I combined it with who I know, what I know or where I know. Well, in Austin, Texas, I know there's a gentleman has the capability and the reach that this visionary needs.

[01:17:46] Mary: Right,

[01:17:47] Chad: right.

[01:17:48] Chad: And they would not, yeah. You're likely doing this, but you've never really like picked up on it as like, this is what you're doing. Why? Because it's the building blocks of humanity. We've never done anything ourselves.

[01:17:58] Mary: No. We would not be up here today without collaborating with others.

[01:18:02] Chad: That is true.

[01:18:04] Chad: Yeah. Yeah.

[01:18:04] Mary: Yeah. And the other thing, the other thing you mentioned is imagination. And I love that because Yuval Harare's book Sapiens, I don't know if you've read it, but there's like one, one thing that sticks out to me from that book, and I talk about it all the time, but you know, there were other versions of Sapiens on the planet roaming the planet.

[01:18:20] Mary: Mm-hmm. Way, way, way back. And the thi and, and, and they would always die away because they couldn't survive in Yes. Mother nature and all of that. Mm-hmm. And they couldn't organize themselves. Mm-hmm. So his

[01:18:33] Chad: theory, they were part of the food chain too.

[01:18:35] Mary: Part. Well, absolutely. And, and you know what? We're not the strongest or the fiercest or the whatever, right.

[01:18:40] Mary: So, uh, you know, we're prey in a lot of cases, right. So, um, until

[01:18:45] Chad: we collaborated.

[01:18:46] Mary: Until we collaborated. And so, and the

[01:18:48] Chad: prey became the predator,

[01:18:50] Mary: right? So our ability, and he'll talk about this in the book, that our ability to believe mm-hmm.

[01:18:58] Mary: In the

[01:18:58] Mary: same things. So imagination, yes. Our ability to believe in the same things.

[01:19:04] Chad: Mm-hmm.

[01:19:04] Mary: Organize, it can organize us not by the tens or the, or the, you know, hundreds. 'cause that's a, still a fairly small tribe, but allowed us as hobo sapiens to organize by the thousands, the millions, and the billions. So when you think about what common belief systems do we have that organize millions and billions of people.

[01:19:24] Mary: But faith. Faith,

[01:19:26] Chad: yes.

[01:19:27] Mary: In, you know, we believe in the same thing. Mm-hmm. That gives us a code for how we live, for how we support each other and

[01:19:35] Chad: mm-hmm.

[01:19:35] Mary: We can organize by believing in the same things. We can organize by the billions. I never have to meet, you know, the person on the other side of the planet who believes the same thing I believe, but we work towards the same things.

[01:19:46] Mary: So yes. When you mention imagination and collaboration, those are the two reasons that we here today. Those are the two. Yeah.

[01:19:54] Chad: You know, it's, it's very interesting to me. So we, we know how powerful the human brain is,

[01:20:01] Mary: right?

[01:20:02] Chad: And today, in any one of these publications, you can find somebody just spent another a hundred billion dollars, billion dollars on Nvidia chips.

[01:20:10] Chad: They're gonna put 'em all together and they're going, oh, this computing power outside of the Code Lab by Seeds Park. I don't know anyone else who's trying to put all the batteries in the flashlight the right way to see just how damn bright this light could be.

[01:20:24] Mary: Right, right. CoLab has no limits.

[01:20:31] Chad: Mm-hmm.

[01:20:31] Chad: Because we have no limits. Right. As long as you combine us, as long as you combine us.

[01:20:35] Mary: Right.

[01:20:36] Chad: Everybody listened to this call, had an idea, somebody sometime throughout this morning or today about how something could be better.

[01:20:42] Mary: Mm-hmm. Give

[01:20:43] Chad: it away. Combine it with somebody who can make, take action. 'cause guess what?

[01:20:47] Chad: Tomorrow or tonight or while we've been talking

[01:20:50] Mary: Yeah.

[01:20:51] Chad: Had

[01:20:51] Chad: another idea. It's, it's endless.

[01:20:54] Mary: Yeah.

[01:20:54] Chad: Most of the time

[01:20:55] Chad: folks will refer to me, they want, oh, let's sign an NDA. I'm like, you do know what it takes to make something real and recur. Right. And they don't, they just have an idea and they're afraid it's gonna get away.

[01:21:04] Chad: Um, it's, it's so scarcity mindset. Totally. Because tomorrow they'd have a better idea. And, and I guarantee you, the one thing that sells a million copies is not what you're thinking about today is gonna take a lot of, imagine, a lot of imagination and a lot of massaging to get something that's really gonna go to market.

[01:21:21] Chad: So just get started. Like stop standing on the sidelines. Start combining, start collaborating.

[01:21:26] Mary: Yeah. And when you think about it, I've thought about this as I've tried, you know, my own journey to understand CoLab and the true potential of it. Like it is an ever expanding network like the internet.

[01:21:37] Chad: Mm-hmm.

[01:21:38] Mary: Combining, that's exactly right. Human, human resources and imagination and strengths. To no end because mm-hmm. Like, it, like the, the connections and, and the strength of the network grows as the, as more people come into it and there are more collaborations. Like any one person could have a limitless number of collaborations.

[01:21:59] Mary: There's no, that's correct. It's not like we need to go into formal partnerships and own companies and, and you know, go through, through that tough done slog. I've done that. Yeah. Yeah. So it truly, yeah.

[01:22:10] Chad: What kind of vacation schedule are we gonna follow in this company? I'm like, oh, you know, I'm not, I'm not very HR centric, even though, and I did own an HR company.

[01:22:17] Chad: Why? 'cause there's a lot of friction in small, medium sized businesses who need to, to do the right thing with hr. It's just a process. So I created a company that does it. I'm not that HR friendly. Mm-hmm. But you don't have to do it that way. You, you mentioned this totally. It's, it's endless because every time somebody joins all of their vision capability and reach assets combined with everybody else's, that's a true statement.

[01:22:39] Chad: But if you remember, we've talked about a couple times the creation code. Every day, every CoLab partner is collecting new relationships, new awareness, new knowledge, and new experience new. And every time they do their profile or their portfolio of assets grows, and then we can combine 'em all again together in a new and new and unique way.

[01:23:02] Chad: Yeah.

[01:23:02] Mary: Right. So not only are there more people joining and more collaborations, but those people are ever changing. And so then therefore their strengths, their vision, their all of that changes too, which it creates even more opportunity. Yeah. Yeah. So like it's a massively big disruptive idea that is really returning us all back to our roots and ex and, and, um, leveraging what is the best of human,

[01:23:25] Chad: the blocks of

[01:23:25] Chad: humanity.

[01:23:26] Chad: Yeah. But man managing, man, wanting to manage, man, I feel like. Yeah. Is what created our educational system. And I have to win for you to lose or I have to lose for you to win. It's like, no, it doesn't have to be that way. Mm-hmm. Yeah. No, let's just combine each other. Mary gets 80 DI get 20. Uh, in the time in which somebody was trying to form a company and get some lawyers, you get three people scheduled to line up to go talk about an operating agreement.

[01:23:50] Chad: I've created 30 collaborations in amount of time. Sure. I'm getting 20% where I would get a hundred or an example, 33% if I were a three-way partnership.

[01:23:58] Mary: Yeah.

[01:23:58] Chad: Get outta here with

[01:23:59] Chad: that noise. Like truly. Yeah. They just, it's all right in front of us. So I'll do my part to try to help shift mindset over the time.

[01:24:06] Chad: And I, it's a, of people are starting to do that,

[01:24:09] Mary: you know? And, um, I can speak from experience that when you participate in a CoLab event mm-hmm. And you talk to people who are in it, there's a very, it's almost like. Kindergarten. Mm-hmm. The first day of school. Mm-hmm. And everybody's excited and open and they, they, they aren't yet hindered by a sense of protecting themselves, having to show that they've got it all figured out or this perfection or whatever.

[01:24:36] Mary: Like all that nonsense is gone because we're not expecting you to be something. You're not. You're not. We're expecting you to show up as who you are and be open and to conversation around how do we, how do we bring these things together to create value? So it's like a very joyful. Place to be. Mm-hmm.

[01:24:55] Mary: Which is different than when you go to other networking or coaching or whatever environments mm-hmm. Where people are posturing a little. They're like, oh yeah, I have definitely companies and blah blah. Like, there's still that. Yeah. I,

[01:25:07] Chad: all these employees

[01:25:08] Mary: that facade,

[01:25:09] Chad: I haven't figured it out

[01:25:09] Chad: yet.

[01:25:11] Mary: Right.

[01:25:11] Mary: And so

[01:25:12] Chad: I'm pretty sure I

[01:25:12] Chad: can get to a billion. My next milestone is a billion collaborations under management with about 15 to 20 team members. And that's only because I'm, I'm getting really close to a model where even the organization itself is a collaboration, like every team member is, I've figured out where the scaled growth is scaling through all the entrepreneurs, and that itself is a collaboration to go global.

[01:25:36] Mary: Right. Yeah.

[01:25:37] Mary: Right. That's much so much fun. I was just about to ask you what's possible now, now that you've, you're, you're into this space and you know Yeah. You're creating, so we, you're creating a new economy.

[01:25:48] Chad: Yeah, we talked a lot about entrepreneurs 'cause it is today, yet the world that I live in. Uh, this next I have a, a new book coming, well, I got a couple of them, but the, there's one coming out the first of the year called the collaboration code.

[01:26:01] Chad: And I, I'm toying and I'd, I'd be welcome your feedback. I may end up evolving that to the creation code. 'cause collaboration to your point, is a word that is just used but not understood. Creation code. Oh, I can learn how to create something. Mm-hmm. You may have a little bit more intrigue and be more widely accepted.

[01:26:21] Mary: Right.

[01:26:21] Chad: But I expect that book to be required reading in the future.

[01:26:26] Mary: Mm-hmm. I

[01:26:26] Chad: am. I've created this thing called the 50 50 plan I used in all my organizations. It just means whatever it's doing now, whatever it does tomorrow, if it's above what it was doing, whether I sell it or it just makes more money, or you're running it, we're gonna split the outcome 50 50.

[01:26:39] Chad: The only thing that's required is you have to submit your plan to me of how you're gonna take your 50% and spread it with the rest of the team.

[01:26:47] Mary: Oh,

[01:26:47] Chad: well, if that happens at an organizational level, you're gonna make it to the dinner table. I do as well have some collab partners that have access to a couple million children's eyeballs.

[01:26:59] Chad: Uh, Williamsburg Academy. Mm-hmm. Such a solid guy out the West Coast. He does private school level education for homeschoolers on a big way, and even a few actual public schools use it. I will create a collaboration to get some of these methodologies and things we've spoken of today to be in schools. It might be an alternative school maybe, but think if we started in third grade figuring out how to activate your uniqueness and combine it with mine, and we had 10 or 15 or 20 other little children around us that all were drinking from that same Kool-Aid.

[01:27:32] Mary: Yeah, I can't think of anything sadder as I have, you know, a mother of eight and 18 and a 20-year-old who are in university and the world is their oyster and they could do anything, and yet they're trying to fit themselves into a box of a job or whatever. Like, you know, I'm so hungry for them to be exposed to not like, oh, entrepreneur entrepreneurship is risky and whatever.

[01:27:54] Mary: No, like, like go like, be you, solve a problem, create value. You know what I mean?

[01:28:01] Chad: Let me, let me get the current convention is, and so I'm in a similar space. My lovely daughter, Adelaide is now 16 and mm-hmm. She's a junior and at the school you, she goes to says jk, if you don't have a college t-shirt, probably by the end of the junior year you're outside the tp.

[01:28:19] Chad: This is very high in college prep. Join. Mm-hmm. Which is great. I love the education that they're getting. But she's wanting to go to a couple colleges in New York. Well, it's outta state. It's a hundred grand a year. And then you got living expenses on top of that. So lemme get a, it's risky. So she's gonna go, she's 16, she's gonna sign up to go to a place called a hundred grand a year of an investment.

[01:28:42] Chad: Maybe she ends up having debt on that, like I prepare for it, but she's gonna have to carry a little bit that it, she ends up deciding to go there, but she's, let's say that she didn't have any cash. So a hundred grand a year, 400 grand she gets out. Oh by the way, she didn't really love it that much. Oh by the way, this degree, you really can't do anything with it.

[01:29:01] Chad: So that's,

[01:29:01] Mary: there is no job at the

[01:29:02] Mary: end of that room though.

[01:29:03] Chad: Half million dollars of debt unemployable.

[01:29:06] Mary: Mm-hmm.

[01:29:06] Chad: And entrepreneurialism is risky. We could have started in third grade showing how to combine what makes her unique and letting her just be, and when she got out of school, she could've already been making money.

[01:29:16] Chad: 'cause she probably started business

[01:29:18] Chad: in

[01:29:18] Chad: school with her classmates. Many of them, by the way, 'cause it's just collaborating. She didn't have to go do all the things that we've all had to do to create a logo and do all that. So No, no, no. She doesn't do all that. She didn't just create collaborations.

[01:29:31] Mary: Right.

[01:29:31] Mary: So

[01:29:31] Chad: it, it'll be interesting to see the conversion over the time in which we're here.

[01:29:35] Mary: That is a big dent to make in the universe.

[01:29:38] Chad: Well the only way we'll do it is through collaboration though. You know? Yeah,

[01:29:41] Mary: I know.

[01:29:41] Chad: I won't,

[01:29:42] Mary: but you're there.

[01:29:42] Chad: I won't

[01:29:42] Chad: do anything. Yeah, this

[01:29:44] Mary: is fine. Wait, you, you have like, so I think this thing that's so cool and I'm so glad to have met you when I did because you had the idea, well first of all, you had the precursors to all of this 'cause you've been, your life experience has shown you time and again how this all works.

[01:29:57] Mary: But then when you had that moment of it's all collaboration and you're at the moment in your life where you're like, what would my, what is it Desirement be? Yes. It would be more of this. Right?

[01:30:06] Chad: What do you desire?

[01:30:07] Chad: Move on into desirement. Yes.

[01:30:09] Mary: Yeah. And then you're, you know, the last whatever it is, 12, 24 months of puzzling through the infrastructure, the model that supports it, so you could create the space for people to be able to engage in it and have it work.

[01:30:24] Mary: That to me is, um, that to me is just so exciting. And now it's like, okay, well that infrastructure works and there's no cap to the growth, the network effect that's possible with it. And if it, people are creating value, capturing value and be getting to be themselves along the journey, like there's no stopping it.

[01:30:41] Mary: So,

[01:30:41] Chad: yeah. Yes. This is exciting. Very exciting. So much fun.

[01:30:45] Mary: Yep. Yes. Welcome.

[01:30:46] Chad: The moment to change everything. Thank you. That was really fun.

[01:30:48] Mary: The,

[01:30:48] Mary: the moment to change everything. So good. Thank you so much for being on this show. I hope everybody enjoy.

[01:30:54] Chad: Oh, it was my

[01:30:55] Chad: pleasure.

[01:30:56] Mary: So many good mentioned there and it's infectious being around you with your vision and what you, what you, what, what you see for the world and how good that is for the world.

[01:31:03] Mary: So.

[01:31:04] Chad: Mm-hmm. This is awesome. Thank you very much.

[01:31:05] Mary: Yeah, thank you.